Clarisonic Launches New "Smart" Sonic Cleansing Tool | ageistbeauty

Clarisonic Launches New “Smart” Sonic Cleansing Tool

I’m a huge fan of beauty tools. If the word “sonic” is in the description, if it makes that delightful gentle humming noise or beeps to signal the end of a cycle, I’m most likely one of the first in line to try it. Of course, that means my beauty closet now has an entire shelf filled with prior generation beauty tools that look like the dejected toys from Toy Story.  If there exists a newer and better version, I’ve got to have it.

Clarisonic’s new smart device the Mia Smart allows for customized cleansing protocols via a mobile app

In a move, not unlike tech companies, (I’m looking at you Apple with your constant reinvention of the iPhone), Clarisonic has launched yet another new sonic face brush. Actually, they’ve come up with two new brushes – Mia Smart and Mia Prima. Mia Smart ($199) is a true “smart” device allowing treatment personalization thanks to a mobile app connected via Bluetooth connectivity, multiple modes to allow for more gentle cleansing and a smart mode that allows the device to adapt to cleansing, firming, eye massage and makeup application.

The new (and lower-priced) Clarisonic Mia Prima

The lower priced Mia Prima ($99) brings the device to a price point that makes it more accessible to a wider range of consumers. The new device has a soft start mode (like the Prima) that starts the device at 80% power and a single 60-second cleansing mode.

In a very smart move, Clarisonic is offering a trade-in program on Clarisonic and select competitor devices. Until September 4, you can get $25 off on a new Mia Smart with your trade-in.

Do you like to invest in the latest beauty tools or do you fall into the “if it ain’t broke, don’t fix it” camp?



1 week ago by in Beauty Tools , Skincare , Technology | You can follow any responses to this entry through the RSS feed. You can leave a response, or trackback from your own site.
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By day, I am a busy marketing executive, mother of a 9 year-old daughter, and wife. At night, I put on my cool black eyeglasses, Stila Fiery long-wearing lipstick and become Ageist Beauty, a makeup, skincare and anti-aging product-obsessed beauty blogger with a particular passion for minimizing the pores of women across the globe.

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