Women in Beauty: The Founders of JUARA | ageistbeauty
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Women in Beauty: The Founders of JUARA

Today’s Women in Beauty spotlight is on the four women who founded JUARA,the botanical skincare brand based on the Indonesian ancient herbal medicinal tradition, Jamu, which uses specific natural ingredients (such as turmeric, tamarind, coffee and coconut) to treat skin and health issues. JUARA combines these ancient traditions with modern techniques to create skin and bodycare brand fueled by active botanicals. JUARA’s Clover Flower & Turmeric Anti-Aging Serum and Invigorating Coffee Scrub have a permanent spot in my beauty closet.

The brand was founded in 2006 by four women who had not only a passion for beauty, but a firm commitment to helping women champion their own natural beauty. Hence, the name JUARA which means champion in Indonesian. The four women, each of diverse cultural backgrounds, bring something unique to the brand. Co-founder Metta Murdaya, is from Indonesia and the brand was directly inspired by her heritage and passion for Jamu.  As beauty aficionados Yoshiko Roth-Hidalgo and Tami Chuang bring their passion for quality skincare ingredients and natural, but effective beauty products. Jill Sung, a medical doctor, brings her knowledge of natural ingredients and how they can be used effectively to combat skin issues, ensuring that the brands products aren’t just natural but are highly effective.


I love the fact that this brand is about enhancing a women’s natural beauty – with which we are all born. JUARA’s Clover Flower & Turmeric Anti-Aging Serum and Invigorating Coffee Scrub have a permanent spot in my beauty closet.

2 months ago by in Skincare | You can follow any responses to this entry through the RSS feed. You can leave a response, or trackback from your own site.
About the

By day, I am a busy marketing executive, mother of a 9 year-old daughter, and wife. At night, I put on my cool black eyeglasses, Stila Fiery long-wearing lipstick and become Ageist Beauty, a makeup, skincare and anti-aging product-obsessed beauty blogger with a particular passion for minimizing the pores of women across the globe.

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