Dove has once again used it’s brand platform to highlight the beauty in every girl and woman. They have extended their “Real Beauty” campaign and launched Real Beauty Productions, a collaborative content studio that will give women and girls the opportunity to share personal stories that expand the definition of beauty. According to a Dove study, 69% of women agree that they don’t see themselves reflected in advertisements, movies, television. Real Beauty Productions aims to help expand the number of diverse and inclusive stories of beauty represented in media and culture.
Starting today, stories can be submitted at DoveRealBeauty.com. Some of these stories will inspire films brought to life by celebrated producer and screenwriter, Shonda Rhimes, who is acting as the Real Beauty Productions’ Creative Director. The women behind the chosen stories will join Shonda Rhimes (and the rest of the all-female crew!) on-set to film their own stories.
Cheers to Dove for not only supporting more diverse stories of beauty, but creating a way for any girl or women to share her story and possibly have it made into a film.