Beauty Bits Interview: Kimberly Hairston, CMO, Dr. Miracle's | ageistbeauty

Beauty Bits Interview: Kimberly Hairston, CMO, Dr. Miracle’s

This month’s Beauty Bits interview is with Kimberly Hairston, Chief Marketing Officer of DRM­-JPC Brands. As CMO, Kimberly has responsibility for the stewardship of the company’s portfolio of iconic brands, including Dr. Miracle’s, Gentle Treatment and Ultra Sheen. Prior to joining DRM-JPC brands, Kimberly held senior marketing roles at Fashion Fair Cosmetics, Alberto Culver, Coty, and L’Oréal.

Given that you work in the beauty business, there must be pressure to look well put-together each day. What is your morning beauty routine?

This might surprise you, but I keep it very simple. I take care of my skin, so that I do not need to cover it up with makeup. Every morning, I cleanse and use an SPF to protect my skin from the sun all year round and unless I am attending an event or a major meeting I only use on mascara and lip gloss.

What was the inspiration behind Dr. Miracle’s powerful “Undo the Hurt” campaign? What did you hope to accomplish? 

I believed it was my mission to not only create products that help women achieve looks they love but also become a brand that would inspire them.  The campaign is now a movement, and women are sharing their personal stories at on how they are celebrating and not condemning one another about each other’s beauty choices.

If you were stranded on a desert island, what five beauty products would you want to have with you?

SPF 70 to protect my face and skin. Lip gloss to keep my lips moist. Eucalyptus liquid soap which I can use to cleanse, wash my hair and brush my teeth, Vitamin C oil that I can use on my face and hair and lastly my Clarisonic brush to keep my skin in tone and healthy.

Lipstick or lip-gloss?

I love lip-gloss but when I want to get glamorous, there is nothing better than a true red lipstick.

What is one piece of beauty advice or an insider’s secret that you can share with Ageist Beauty readers?

No matter your ethnicity, protect your skin with an SPF all year-round.


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About the

By day, I am a busy marketing executive, mother of a 9 year-old daughter, and wife. At night, I put on my cool black eyeglasses, Stila Fiery long-wearing lipstick and become Ageist Beauty, a makeup, skincare and anti-aging product-obsessed beauty blogger with a particular passion for minimizing the pores of women across the globe.

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