Dove is partnering with the beauty at-you-service app, PRIV, to make their hair products even more accessible. Well, at least from October 15 – November 15 when PRIV clients will be able to choose hair styles from a lookbook curated by Dove celebrity stylist, Mark Townsend and purchase the Dove hair products used during their hair appointment.
The PRIV app allows clients to book beauty and wellness services with proven experts – all in the privacy of your own home, office or hotel room. Available services range from manicures & pedicures to yoga classes to massages and makeup applications. PRIV is currently available in only Manhattan and Los Angeles, but will be launching in San Francisco and London soon.
I’m not sure that an infrequent luxury service (having a stylist come into my home) would be a primary source of for purchasing hair products, but it is an interesting concept. I’ll be interested to see if PRIV or similar apps become a permanent channel for Dove to go-to-market with their hair products.
Image credit: Dove & goPRIV.com