Fellow beauty junkies (and in particular Sephora fiends), we have reason to rejoice! Sephora just announced enhancements to their Beauty Insider Program. The biggest change will be the addition of the VIB Rouge tier, for those beauty shopaholics that spend $1,000+ each year at Sephora. VIB Rouge members will have exclusive access to private events with brand founders and celebrities, advance access to new products, free shipping at Sephora.com, unlimited complimentary Sephora Beauty Studio services and access to the a dedicated beauty concierge hotline.
There’s good news for non-Rouge members too! As part of the new program, which launches on August 12, you can pool your points with fellow Sephora lovers to get access to free products and exclusive experiences (e.g., a visit to Paris to the Make Up For Ever headquarters, one-on-one yoga with Josie Maran, a Bliss spa party and more). All of a sudden, I’m really regretting frittering away my points on less than exciting 100 and 500 point rewards. They have also launched “My Beauty Bag” on Sephora which shows all of your past Sephora store or online purchases. Can’t remember the name of that great lip gloss you bought over the holidays? They’ve got you covered.
Not a VIB Rouge level customer yet? Getting there may be easier than you think. To celebrate the launch of the new Beauty Insider program, Sephora will be giving double points for Beauty Insiders and triple points for VIB Rouge members from August 12-18, so get your wishlist ready!
Will the enhanced program incent you to buy more at Sephora?