This month’s Beauty Bits interview is with Loren Ridinger, Senior Vice President of Internet retailing giant Market America and SHOP.COM and the creator of the award-winning cosmetics line Motives by Loren Ridinger®. Recently, Loren collaborated with La La Anthony, entertainer and star of VH1’s hit series La La’s Full Court Life, to create the Motives for La La product line that encompasses beauty in every shade. In addition, she is the creator of the uber-luxurious skincare line Cellular Laboratories® and the solution-oriented product line Fixx. Loren has been named to Vogue’s Top 100 as one of their most influential women.
Ageist Beauty: As a busy entrepreneur, wife, mother (and now grandmother!), what do you think is the key to staying youthful and beautiful as you age?
Loren Ridinger: From a skincare standpoint, I notice the biggest difference in the youthfulness of my skin when I stay out of the sun and I am religious
about my skincare routine. I am a firm believer in hydrating the skin with a moisturizer that is good for your skin type. We are finding out that the most important factor that decreases the long-term effects of skin aging is the application of moisturizers. So moisturize, moisturize, moisturize! As far as feeling youthful and beautiful, it’s all about confidence. Feel confident about who you are and how you look. There’s no shame in who you are – be proud!
AB: What’s your opinion on cosmetic surgery (invasive and non-invasive)?
LR: Personally, there’s something to be said about aging gracefully. In my opinion, though, if the choice to have surgery is to please yourself and not someone else or society, then why not?
AB: What are some of your favorite sources for fashion and beauty inspiration?
LR: My icon is Jackie O. Her class will never be matched. She stands as an iconic figure in the last century and continues to influence fashionistas. Her subtle garment choices were always pin-sharp and never called too much attention to herself. Jackie O’s fashion influence continues to reign supreme among the jet-set who idealize her iconic style as the epitome of elegance. I also look up to my closest girlfriends for inspiration. Jennifer Lopez is flawless and I’ve learned
so much about fashion and beauty from her.
AB: I absolutely love the Motives for La La Mineral Lip Shine. It is incredibly hydrating and shiny, with great color pay-off. What is next for Motives, as well as your other beauty brands?
LR: It’s one of my favorites, too! Our Modern Day Romance collection for Fall/Winter 2013 just debuted, and the response so far has been amazing. La La and I are
passionate about adding the newest products and the hottest trends in beauty to the Motives lines at the best prices. My daughter’s skincare line, Lumiere de Vie, also recently released a cleanser, toner and hand & body cream with even more products on the way. We are so excited to have the line as an exclusive beauty brand on SHOP.COM.
AB: If you were stranded on a desert island, what 5 beauty products would you want to have with you?
LR: Sunscreen of course. Preferably our Cellular Laboratories De-Aging Sunscreen Broad Spectrum SPF 50+. That’s so important. And toothpaste. But I’d also love a skin serum like Lumière de Vie Serum Concentrate to keep a healthy, young-looking complexion, hair treatment and maybe a little lip gloss. I often used
some when I want to have some color on my lips, but don’t want an intense, solid lip color effect. The problem would be – which color to choose?!?
AB: What is the one piece of beauty advice or an insider’s secret that you can share with Ageist Beauty readers?
LR: Get as much sleep as you can, and no matter how exhausted you are, wash your face before bed. Never, ever sleep with your makeup on! Everyone needs to spend the time finding a great skin care routine, but once you find it, your skin will thank you for it!