Ageist Beauty: Seventh Generation Launches New Line of Serums | ageistbeauty

Seventh Generation Launches New Line of Serums

Seventh Generation, the brand behind some of the leading green household products has launched a line of natural, plant-based skin-boosting serums.

The Seventh Generation Boosts serums come in six varieties each targeting a different major skin concern – Hydration, Soothing, Rejuvenating, Clearing, Firming and Protecting. All of the serums start with a base of carrier oil (apricot, almond and grapeseed oils) that are then complemented with additional oils and natural extracts to create a concentrated formula that is customized to your skins needs. I tried the Hydrating serum which has jojoba, passion fruit, rosemary extract, Chamomile and lavender, as well as other botanicals. The serums can be used alone or used in conjunction with your skin care regimen to “boost” the performance of the other products.

Pre-serum application.

Pre-serum application.

Upon applying the serum, I found that it absorbs quickly and doesn’t feel oily or greasy. However, it does tend to leave an oily-looking sheen for the first 5-7 minutes. Once the serum is fully absorbed, skin is left feeling well-hydrated and smooth without a trace of oil.

After applying Seventh Generation Hydrating Serum.

After applying Seventh Generation Hydrating Serum.

Retail price: $14.99 (available exclusively at

One lucky Ageist Beauty reader will have the opportunity to try one of these new, natural serums! To qualify to win, all you have to do is leave a comment below telling us which serum you would like to try.

Soothing – Calms and relieves with Oat extract

Clearing – Reduces impurities with Tea Tree oil

Revitalizing – Smooths fine lines with Rosehip

Hydrating – Restores moisture balance with Jojoba oil

Firming – Strengthens and tones with Baobob

Protecting – Defends against the elements with Prickly Pear



One entry per person. US residents only.

One winner will be chosen randomly from the qualifying entrants on Sunday, July 14.


Disclaimer: We received a product sample for editorial consideration. These are our true thoughts and opinions. Ageist Beauty was not paid for this review






5 years ago by in Skincare | You can follow any responses to this entry through the RSS feed. You can leave a response, or trackback from your own site.
About the

By day, I am a busy marketing executive, mother of a 9 year-old daughter, and wife. At night, I put on my cool black eyeglasses, Stila Fiery long-wearing lipstick and become Ageist Beauty, a makeup, skincare and anti-aging product-obsessed beauty blogger with a particular passion for minimizing the pores of women across the globe.

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