A few weeks ago GLOSSYBOX, a new entrant on the increasingly crowded landscape of subscription-based beauty sampling boxes entered the U.S. market. GLOSSYBOX is already available in 19 other countries around the world. Subscribers fill out a brief survey to help build their beauty profile so GLOSSYBOX can tailor the products included in their customized box.
I am a former Birchbox subscriber (cancelled after receiving one too many boxes with minuscule samples) and former Julep Maven (I’m already swimming in nail polish), so I give most beauty subscriptions a side-eye. However, I just received a sample GLOSSYBOX and I have to say I was impressed. My customized GLOSSYBOX included the following:
- Full-size OPI nail polish in “Kiss My Tulips”
- Full-size Kryolan High Gloss Brilliant Lip Shine in “Toffee”
- Basq Cucumber Tea Soothing Eye Gel (0.5 oz.)
- CARGO EyeBronzer
- C.O. Bigelow Body Lotion in “Lavender-Peppermint” (5.2 fl oz.)
- Erno Laszlo Hollywood Collection Skincare sample packets
The products came wrapped in a beautiful pink gift box (that could easily be repurposed) with pink tissue paper stamped with some of the world’s most recognizable cultural landmarks (fun!). Also included in my GLOSSYBOX was a trend guide that featured beauty trends from around the world (e.g., fishtail braids in South Africa, the importance of fragrance in France).
What are your thoughts on subscription-based beauty? Are you waiting by your mailbox for next monthly beauty box or do you think they lack true value?
GLOSSYBOX subscriptions cost $21 per month.
For more information visit: glossybox.com
