I was very excited to attend the first Lucky FABB (fashion and beauty) blogger conference earlier this week. I have been tossing around the idea of a fashion and/or beauty blog in my head for awhile. I was hoping to learn more about blogging and network with the many very experienced fashion and beauty bloggers that were in attendance. The event did not disappoint.
We were treated to panel sessions featuring marketing and communications executives from Lancome, Bergdorf Goodman, and Coach; Q&A with Tory Burch, Jenna Lyons of J. Crew, and the inimitable Joan Rivers, as well as panel discussions with social media leaders like Susie Bubble, @OscarPRGirl, and Karla Sugar.
The key messages from the event were: 1) you must have a clear point of view 2) content is king 3) don’t be afraid to reach out to companies to pitch ideas to work together or to share posts you have written about them. The clearest message that came across was that there are so many bloggers now, so much noise you must a unique point of view and offer original content.
When I got home, my husband asked me how the conference went. I told him how much I learned, how many great, smart women I met, and how much fun it was BUT, it made me feel a bit old. As someone who has prided herself in looking younger than I am this was a big deal. Then it became clear to me, that is MY point of view – beauty from the perspective of a woman in the 35-50 year-old demographic. And thus “Ageist Beauty” was born..